WebCFlight includes NBCUniversal’s apps on Roku and NBCU’s content on Hulu. OTT now represents one third of NBCU’s long-form digital video consumption. Additionally, as the … WebJun 9, 2024 · The U.K.’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VOD (BVOD) data to show media buyers what the overall …
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s ... - Beet.TV
WebApr 5, 2024 · Called CFlight, the new metric delivers NBCUniversal’s advertising clients the most comprehensive representation of their marketing campaign’s advertising exposures within full episodes of shows across all screens. Additionally, NBCUniversal will use this metric to create a new currency, guaranteeing campaign performance in the company’s ... WebFeb 8, 2024 · Last year, NBCU changed how audiences for its commercials are accounted for with CFlight, which includes ads viewed both on TV and on digital platforms. It also created ways to put the spotlight on the impact its campaigns have on an advertiser’s business, be it getting viewers to go to websites or auto dealerships. ini type
Everywhere: Introducing CFlight NBCUniversal Together
WebSep 17, 2024 · NBCU has been working on advanced forms of advertising to increase TV’s efficiency and effectiveness at a time when marketers are spending a larger share of their dollars on digital media. In terms of measurement, NBCU came out with CFlight, which looks at viewership of campaigns across broadcast, cable and online properties. WebApr 5, 2024 · NBCU revealed Thursday that it would begin to measure live, on-demand and time-shifted TV ad buys using a common impression-based metric called CFlight. CFlight will be part of NBCU’s upfront pitch and will apply to buys at the start of the broadcast year. init yld surf size